You can set site identities like Logo, Site Title, and Tagline, Site Icon with this setting. You can find the setting under Appearance Customizer Site Identity.
Logo
Normal
You can select a logo image from Media Library from logo option.
Retina
Bstone allows you to add retina logo to the header from Retina Logo option. This 2x sized logo is necessary on high definition screens so the logo won’t look blurred.
Logo Width
You can easily adjust the logo width with a slider. Bstone physically crops the logo in an appropriate aspect ratio which helps reducing page load.
Title & Description
Site Title
You can set site title with this option and can display/hide it.
Tagline
The tagline in one line description for the site. You can set it with tagline option and can manage it to show in the header.
Site Icon
It’s a small image icon that can be seen in the tab of a web browser, bookmark bars, and within the WordPress mobile apps. You can set it with site icon option.